Yatsen Holding

()2016,3,, 20174,(Perfect Diary),, ,2019600,2019,1120208,2700 Yatsen Holding Limited (NYSE: YSG) is a leader in the rapidly evolving China beauty market. Our mission is to create an exciting new journey of beauty discovery for consumers in China and around the world. Founded in 2016, we have launched and acquired seven color cosmetics and skincare brands including Perfect Diary, Little Ondine, Abbys Choice, Galenic, DR.WU (its mainland China business), Eve Lom and Pink Bear. Our flagship brand, Perfect Diary, became the top color cosmetics brand in China in terms of online retail sales value three years after launch. Leveraging our digitally native direct-to-customer business model, we built a platform with core capabilities which enables us to launch and scale multiple brands quickly while offering a wide selection of products to a growing variety of customers. We primarily reach and engage with customers directly both online and offline, with expansive presence across all ...