Yew Kee Group

Yew Kee Group is an established homegrown brand with a track record of more than 30 years in the business of food and beverage (F&B) operations. The Groups origins can be traced back to the 1950s to 1960s when the father of the Groups founder commenced operations of a pushcart selling braised duck in Nee Soon. The brand name was coined by combining the patriarchs Chinese name Seah Teck Yew (), You () and Ji () (a word that is typically used to indicate a food business by the Chinese). Today, the Group owns and operates a diverse portfolio of non-Halal and Halal brands namely Yew Kee Duck Rice (), CHICHA San Chen (Singapore), XO Minced Meat Noodles, My Kampung Chicken Rice, PastaGo, Victoria Bakery as well as My Kampung and Fine Food food courts. In 2022, the brand undertook a group-wide rebranding exercise to more accurately align its brand identity with the groups history and heritage, renaming from Yu Kee to Yew Kee