ZUCZUG

ZUCZUG,2002, ,ZUCZUG4M36klee kleeAn Ko Rauextra one WHM3ge3 projectcoffea SHEDnazenazein the PARK, ZUCZUG,, ZUCZUG was founded in 2002 in Shanghai with its Chinese name Su Ran, literally plainness. As a multi-brand platform dedicated to new lifestyle, ZUCZUG encompasses a number of brands, including ZUCZUG for fashion, 4M36 for basics, klee klee for environment-friendliness, An Ko Rau for sports, extra one for bags and accessories, the designers brand WHM, 3ge3 project for artful goods, coffea SHED for lifestyle, textile studio naze naze, the select shop in the PARK, and cultural institution ChuokeChuoke. Its multi-dimensional cooperation spans photography, graphic design, architectural design, arts, music, and public welfare, etc. ZUCZUG upholds the value of plainness, and takes life and imagination as its basic concept. Ordinary people in real life have always been the image of its brands collections