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Top 25+ B2B Lead Generation Tools for Your Business

Struggling to find quality leads? Discover top-notch B2B lead generation tools that streamline your outreach, target the right audience, and boost your sales pipeline. Elevate your business growth today.

Published on: November 18, 2024 |

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Best b2B Lead Generation Tools in 2025

B2B lead generation has been an integral part of the sales industry. It is the spine of sales strategies and the first thing that SDRs and marketers tend to research thoroughly. Hence, it is quite significant to get the right leads and execute the sales process accordingly. 

Multiple tools are available online that can help users and organizations achieve that. These tools can be similar in function and also provide added benefits to their pre-existing features. Among the popular options available today,  Clodura.AI stands out. It is an AI-powered sales engagement platform for lead generation with buyer intent data delivering and displaying the right contact information.   

Other multi-faceted lead generation tools provide ancillary features like sales engagement, landing page building, and email marketing besides lead generation. Let us take a look at all such lead-generation tools below.

What is Lead Generation?

Lead generation is the process of continuously attracting potential customers to your product or service in the hopes of converting them into clients. A lead generation tool helps facilitate the process of engaging with your target audience to convince them to purchase the product. There are two kinds of lead generation:

  • Inbound Lead Generation – Attracting potential leads by creating engaging content such as newsletters and blogs that encourage visitors to contact you.
  • Outbound Lead Generation – Actively reaching out to prospects with direct mail or cold emails to introduce them to your product and generate leads.

Lead generation helps all kinds of sales reps, and marketers reach out to prospects so they can pitch their products or services to customers looking for a similar service.

Before executing your lead generation strategy, make sure that those leads do convert to paid plans using your preferred saas billing platform

How Did We Analyze and Select the Top B2B Lead Generation Tools?

The lead generation software market is big enough to accommodate a myriad of these tools for sales prospecting. 

We have researched more than 30 websites, such as G2 and Capterra, to find the best lead-generation tools for your business. Besides this, we have also researched more than 20 websites to look for additional features these lead-gen tools provide to their users. 

After that, we narrowed down our research to 26 best choices and categorically divided them into their USPs besides lead generation. The goal is to offer the viewer an easy-to-understand view of the tools that provide lead generation capabilities and offer other features like email marketing, sales prospecting, etc., for their business.

Now that we understand this, let’s look at the best B2B lead generation tools on the market.

Best B2B Lead Generation Tools You Should Check Out

If you want to opt for the best lead generation tool, the following table will give you a basic rundown of the best B2B lead generation tools in business:

Lead Generation ToolKey FeaturesPricing Plans (Annually)

Clodura.AI
  • 600M+ Contacts
  • 120M+ Direct Dials
  • 25+ Customizable Triggers
  • Email Verification Tool
  • 46M+ Org Charts
  • Data Enrichment
  • AI Writer
  • Chrome Extensions
  • Free Forever – $0
  • Prospect – $33/month
  • Prospect Pro – $58/month

Apollo.io
Chrome ExtensionBasic – $49/month

ZoomInfo
ZoomInfo WebSightsSalesOS Pro+ – $7000/month

RocketReach
Buyer Intent DataEssentials – $48/month

Cognism
Mobile Data VerifierCustom pricing

LinkedIn Sales Navigator
InMail Messaging
Custom pricing

HubSpot Sales
HubSpot AI
Free tools- $0

Organizations leverage these lead-generation tools to capture leads and convert them into regular website visitors. Let’s examine some of the best lead-generation tools in detail, as described below.

Sales Intelligence Tools

1. Clodura.AI

Clodura.AI Home Page

G2 Rating

There are 256 user reviews of Clodura.AI on G2. It also has 4.6/5 stars.  

About Clodura.AI

Clodura.AI is a B2B lead generation platform utilized by multiple sales and marketing companies worldwide to acquire sales-qualified leads. The platform also provides an extensive database with 600M+ contacts and 120M direct dials allowing users to not only target hard leads but also contact them effortlessly. Furthermore, it promises 95% data accuracy, which means the user can rest assured that the targeted lead is an accurate pick.

Key Features of Clodura.AI

Clodura.AI provides some of the best features, besides lead generation, in the B2B industry. Let us take a look at the feature table given below:

Lead Generation ToolKey FeaturesPricing Plans

Clodura.AI
  • 600M+ Contacts
  • 120M+ Direct Dials
  • 25+ Customizable Triggers
  • Email Verification Tool
  • 46M+ Org Charts
  • Data Enrichment
  • AI Writer
  • Chrome Extensions
  • CRM Integration
  • Email Service Provider Integration
(Annually)
  • Free Forever – $0
  • Prospect – $33
  • Prospect Pro – $58
(Monthly)
  • Free Forever – $0
  • Prospect- $39/month
  • Prospect Pro – $69/month

Clodura.AI also provides some additional features besides the ones listed above. Let us take a look at a few of them:

  • Technology Install Base – With valuable insights and sales intelligence, Clodura.AI provides information on tech stack landscapes comprising over 15,000 products.
  • Organizational Charts – Clodura.AI’s 43M org charts help users locate or identify cross-selling opportunities. Take a look at spheres of accounts to get more pitches right and convert soft or hard leads effortlessly.
  • Chrome Extension – The free email and direct dial finder Chrome Extension helps to find the leads much more efficiently without having to search for them manually.
  • Sales Cadence – Clodura.AI helps eliminate most of the superfluous tasks to craft an efficient and effective outreach strategy or follow-up emails that resonate with the customer.
  • Customer Relationship Management – Effective CRM integrations are put into place to generate leads and facilitate the sales process for the sales and marketing teams. 

Clodura.AI Pricing

The pricing for Clodura.AI can range from $0 to $58 on an annual budget, whereas the monthly plan ranges from $0 to $69. It is made for businesses of all scales and sizes, ranging from small to enterprise-level organizations. The table below will denote the pricing plans of Clodura.AI:

Pricing Plans ProspectProspect Pro
Yearly$33/month$58/month
Monthly$39/month$69/month

Looking For A Lead Generation Tool That Does It All?

Clodura.AI provides best-in-class lead generation features along with highly effective sales automation and lead enrichment capabilities to streamline and execute your sales funnel seamlessly.

Book a Demo

2. Apollo.io

Apollo Home page

G2 Rating

There are 7034 user reviews on G2 for Apollo.io. It has a rating of 4.8/5 stars. 

About Apollo.io

Apollo.io is B2B lead generation software that allows users to target the right audience and automate sales engagement to reach the right prospects. It is fueled by 275M contacts and 73M companies registered. It is one of the best sales intelligence software on this list and in the market. Apollo.io also offers website visitor identification to instantly check who has visited your website. 

Key Features of Apollo.io

Some of the key features of Apollo.io include:

Lead Generation ToolKey FeaturesPricing
(Annually)

Apollo.io
  • Chrome Extension
  • Buying Intent Filters
  • Lead Scoring
  • Behavior Signals
  • Free – $0
  • Basic – $49/month
  • Professional – $79/month
  • Organization – $119/month

These features help not only in lead generation but also in crafting an effective outreach strategy to reach the lead’s inbox. 

3. ZoomInfo

Zoominfo Home page

G2 Rating

There are 8469 user reviews for ZoomInfo on G2. It also has 4.4/5 stars. 

About ZoomInfo

ZoomInfo is one of the industry’s most popular B2B lead generation tools. Its database has 174 million contacts and 70 million direct-dial phone numbers. Since it has an extensive database, it is primarily utilized for collecting information on prospects. Due to its high pricing options, only large-scale and enterprise-level businesses can afford ZoomInfo, which is why most of them are shifting to Clodura.AI.

Key Features of ZoomInfo

The table below shows some of the highlighted features of ZoomInfo:

Lead Generation ToolKey FeaturesPricing Plans (Annually)

ZoomInfo
  • Chrome Extension
  • ZoomInfo WebSights
  • ZoomInfo Chorus
  • ZoomInfo Engage
  • ZoomInfo Co-pilot
  • SalesOS Pro+ – $7000
  • SalesOS Advanced+ – $12000
  • SalesOS Elite+ – $15000

4. RocketReach

Rocket Reach home page

G2 Rating

There are 758 user reviews on G2 regarding RocketReach. It has a 4.2/5 rating as well.

About RocketReach

RocketReach is another B2B lead generation tool that provides high-quality leads to its users for seamless sales prospecting. It also provides other features, such as automated prospect lists, intent data, and AI-powered recommendations, to its subscribers. These features help them navigate through the entire sales process. This is why organizations of all scales prefer RocketReach since it offers budget-friendly solutions.

Key Features of RocketReach

Some of the top features that RocketReach provides to its subscribers include:

Lead Generation ToolKey FeaturesPricing Plans (Annually)

RocketReach
  • Buyer Intent Data
  • Automated List Building
  • AI-powered Prospect Recommendations 
  • Chrome Extension
  • Essentials – $48/month
  • Pro – $108/month
  • Ultimate – $249/month

5. Cognism

Cognism home page

G2 Rating

There are 695 user reviews of Cognism on G2. It also has a 4.6/5 rating on it.

About Cognism

Cognism is another top lead-generation tool for companies of all sizes and scales. The platform promises 87% data accuracy and provides unrestricted company and contact data access. In addition, Cognism provides CRM engagement and data enrichment tools that automate the sales process and improve it based on client interactions. 

Key Features of Cognism

Some of the key features that Cognism provides in its plans are:

Lead Generation ToolKey FeaturesPricing Plans 

Cognism
  • Chrome Extension
  • Mobile Data Verifier
  • Data Enrichment
  • Lead Prospector
Custom Pricing

6. LinkedIn Sales Navigator

Linkedin Sales Navigation home page

G2 Rating

There are 1897 user reviews regarding LinkedIn Sales Navigator on G2. Its rating is 4.3/5.

About LinkedIn Sales Navigator

LinkedIn Sales Navigator helps you find the right leads, prioritize certain accounts, and identify key signals to engage with the buyer to sell your product. By searching for the right buyers, you can close more deals. It also helps you find warm paths to make connections quicker. Besides this, you can multithread your accounts to find more leads through the software. 

Key Features of LinkedIn Sales Navigator

Some of the overlying features of this lead-generation tool include:

Lead Generation ToolKey FeaturesPricing Plans 

LinkedIn Sales Navigator
  • InMail Messaging
  • CRM Integration
  • Real-time Buyer Intent Signals
  • ROI Reporting
Custom Pricing

7. HubSpot Sales

Hubspot home page

G2 Rating

There are 11,364 user reviews of HubSpot Sales on G2. It has a 4.4/5 rating.

About HubSpot Sales

HubSpot Sales is a product of HubSpot that allows users to look for accurate prospects and engage with them effortlessly. The platform can automate personalized emails and follow-ups which you can draft using the HubSpot AI feature, which allows you to draft engaging prospecting emails. It also sends you alerts and notifications the second a lead opens your email. Lastly, it also provides customizable email templates that you can personalize and optimize easily. 

Key Features of HubSpot Sales

Some of its notable features:

Lead Generation ToolKey FeaturesPricing Plans (Annually)

HubSpot Sales
  • Lead Management
  • Lead Prospecting
  • HubSpot AI
  • Email Templates
  • Meeting Scheduler
  • Free Tools – $0
  • Sales Hub Starter – $15/month
  • Starter Customer platform – $15/month
  • Sales Hub Professional – $90/month

Sales Process Automation Tools

8. Pipedrive

Pipedrive Home page

G2 Rating

There are 1898 user reviews of Pipedrive on G2. It has a rating of 4.4/5.

About Pipedrive

Pipedrive is CRM software that helps not only generate leads but also keeps updating the user with any activity on the emails by automating follow-ups. Organizations like to automate their sales process using Pipedrive. You can also utilize real-time insights and analytics to understand the ins and outs of your sales funnel via AI suggestions. It also helps you integrate itself into other apps that users like to use for business, such as Zoom, Slack, Gmail, etc. 

Key Features of Pipedrive

Some of the important features of Pipedrive include:

Lead Generation ToolKey FeaturesPricing Plans (Annually)

Pipedrive
  • Chatbot
  • Leads Inbox
  • Web Forms
  • Messaging Inbox
  • Invoice and Billing
  • Essential – $12/month
  • Advanced – $24/month
  • Professional – $49/month
  • Power – $59/month
  • Enterprise- $79/month

9. Zapier

Zapier Home page

G2 Rating

There are 1281 user reviews of Zapier on G2 with an average rating of 4.5/5. 

About Zapier

Zapier is workflow automation software that aids in sales automation. It allows you to connect more than 7,000 apps and automate everything in a single place. Furthermore, you can streamline your sales pipeline, send the target leads to their respective reps, and let them take it from there for automatic lead scoring. This helps generate quality leads and gain more website traffic for your product.

Key Features of Zapier

Some of the key features of Zapier include:

Lead Generation ToolKey FeaturesPricing Plans (Annually)

Zapier
  • Zaps
  • CRM Integrations
  • Tables
  • Interfaces
  • AI Automation
  • Free – $0
  • Professional – $19.99/month
  • Team – $69/month
  • Enterprise – Custom Pricing

10. Nimble

Nimble Home page

G2 Rating

There are 1068 user reviews for Nimble on G2 with an average rating of 4.5/5.

About Nimble

Nimble is a relationship-focused CRM software utilized for sales automation as a lead gen tool. Features like Nimble Prospector help in effective lead capture from the user’s target audience, minimizing their lead generation efforts. Lead forms also help in generating better-targeted leads. Organizations can also review contact details and user interaction history, including past emails and X (Twitter platform) conversations, to prepare for engagement and stay updated with the database. 

Key Features of Nimble

Some of the key features include:

Lead Generation ToolKey FeaturesPricing Plans (Annually)

Nimble
  • Web Forms
  • Outlook Integration
  • Google Workspace Integration
  • Free- $0
  • Team- $24.90/month

Email Address Lookup Tools

11. OptinMonster

Optinmonster home page

G2 Rating

There are 93 user reviews of OptinMonster on G2, with an average rating of 4.4. 

About OptinMonster

OptinMonster is primarily used to enhance the user’s email list. It also allows you to develop high-converting lead capture forms in multiple formats. Although it is an email lookup tool, it can also be considered one of the more powerful lead generation tools since it is eligible to capture sales-qualifying leads. Such formats can be placed anywhere on your website, allowing better lead conversions.

Key Features of OptinMonster

Some of the key features of OptinMonster include:

Lead Generation ToolKey Features Pricing (Annually)

OptinMonster
  • Lightbox Popups
  • Sidebar Optin Forms
  • Content Lockers
  • Playbooks
  • Basic – $9.97/month
  • Good – $19.97/month
  • Better – $29.97/month
  • Best – $49.97/month

12. Reply.io

reply.io home page

G2 Rating

There are 1309 user reviews for Reply.io on G2, with an average rating of 4.6/5.

About Reply.io

Reply.io is a b2B lead generation platform that acquires leads through multichannel sequences with unlimited mailboxes. It also provides a complete email deliverability kit that optimizes the domain of a particular email and ensures that the messages reach prospective customers. This helps eliminate many of the user’s outreach efforts. 

Key Features of Reply.io

Lead Generation ToolKey Features Pricing(Annually)

Reply.io
  • Chrome Extension
  • AI Chat
  • AI SDR Agent
  • LinkedIn Automation
  • Email Volume – $49/month
  • Multichannel – $89/month
  • Agency – $166/month

13. AeroLeads

Aeroleads home page

G2 Rating

There are 62 user reviews for AeroLeads on G2, with an average rating of 4/5.

About AeroLeads

AeroLeads is a free email verifier as well as an email finder tool that aids in email lookup activities for businesses. It utilizes LinkedIn extensions, pro extensions, and LinkedIn APIs to find potential leads’ contact details, including phone numbers and email addresses. A company’s sales team can use these tools to verify the accuracy of a contact detail. Its extensive database provides a myriad of contacts for seamless outreach.

Key Features of AeroLeads

Some of the most important features of AeroLeads include:

Lead Generation ToolKey Features Pricing(Annually)

AeroLeads
  • Data Enrichment
  • Email Finder
  • Free Email Verifier
  • Cold Email Templates
  • LinkedIn Extension
  • Take off – $39/month
  • Climb – $129/month
  • Cruise – $249/month
  • Enterprise – Custom Pricing&n

14. Datanyze

Datanyze home page

G2 Rating

There are 444 user reviews on G2 for Datanyze, with an average rating of 4.2/5.

About Datanyze

Datanyze is a B2B sales prospecting tool that provides affordable and accurate contact data from its database. It utilizes the Chrome extension to accumulate the necessary data from LinkedIn. Icebreakers help with cold calling and email outreach for outbound sales processes. Due to its high data accuracy and ability to deliver more qualified leads, it is solely used as a contact data provider tool.

Key Features of Datanyze

Some of the more important features of Datanyze include:

Lead Generation ToolKey Features Pricing (Annually)

Datanyze
  • Chrome Extension
  • Icebreakers
  • Sales Prospecting Tools
  • Nyze Lite – $0
  • Nyze Pro 1 – $21/month
  • Nyze Pro 2 – $39/month

15. Hunter.io

hunter.io home page

G2 Rating

There are 547 user reviews of Hunter.io on G2, with an average rating of 4.4/5.

About Hunter.io

Hunter.io is your go-to email finder tool. It finds email addresses, validates them, and checks if they are live or not. It uses several proprietary technologies and AI to find, verify, and enrich the existing contact database. Users can send personal emails at a scale that will reach the custom lead’s inboxes and not spam folders. Users can also organize and customize their workflows for better sales efficiency.

Key Features of Hunter.io

Some of the key features that it includes are:

Lead Generation ToolKey Features Pricing (Annually)

Hunter.io
  • Email Address Database
  • Email Verification Tool
  • Domain Search
  • Free- $0
  • Starter – $34/month
  • Growth – $104/month
  • Business – $349/month

Drive Your B2B Sales Revenue With Clodura.AI

Clodura.AI provides solutions like lead generation, CRM integration, sales prospecting, and email deliverability at once with its multi-channel strategies and tools.

Book a Demo

Landing Page Creation tools

16. Unbounce

unbounce home page

G2 Rating

There are 360 user reviews of Unbounce on G2, with an average rating of 4.4/5.

About Unbounce

Unbounce is a landing page builder that helps create custom landing pages that can drive leads through a marketing campaign. Every marketing campaign requires a different website landing page, which is where Unbounce steps in to develop these pages conveniently. The landing page builder helps you build a website from scratch through some custom templates that do not require a single line of code or hours of manual effort. 

Key Features of Unbounce

Some of the key features of this tool include:

Lead Generation ToolKey Features Pricing (Annually)

Unbounce
  • A/B Testing
  • AI Optimization
  • Popus and Sticky Bars
  • Custom Templates
  • Build – $74
  • Experiment – $112/month
  • Optimize – $187/month
  • Concierge – $649/month

17. Instapage

instapage home page

G2 Rating

There are 488 user reviews of Instapage on G2, with an average rating of 4.3/5.

About Instapage

Instapage, similar to Unbounce, helps users create website landing pages. Its features help develop interactive and intuitive landing pages that drive more sales revenue from leads who stay engaged with the website. Users turn their marketing campaigns through engaging website landing pages that result in more ad clicks as more traffic is seen on these websites. This makes it one of the best lead-generation platforms available.

Key Features of Instapage

Some features of Instapage are:

Lead Generation ToolKey Features Pricing (Annually)

Instapage
  • Workflows
  • Integrations
  • Account Management
  • Template Layouts
  • Create – $79/month
  • Optimize – $159/month
  • Convert – Custom Pricing

18. Leadpages

leadpages home page

G2 Rating

There are 224 user reviews of Leadpages on G2, with an average rating of 4.3/5. 

About Leadpages

Leadpages is one of the best landing page tools that help create landing pages, allowing you to convert leads 5x better than other lead generation platforms. Driving more traffic to your website to gain more clicks and conversions has never been easier than what Leadpages provides. It also helps in delivering lead magnets, analytics tracking, lead management, and selling products and services. 

Key Features of Leadpages

Some of the highlighting features of Leadpages are: 

Lead Generation ToolKey FeaturesPricing (Annually)

Leadpages
  • Landing Page Builder
  • AI Engine
  • Leadmeter
  • Starter – $37/month
  • Pro – $74/month
  • Conversion – $697/month

Email Marketing tools

19. Mailchimp

Mailchimp Home Page

G2 Rating

There are 12,450 user reviews of Mailchimp on G2, with an average rating of 4.3/5.

About Mailchimp

Mailchimp is one of the best lead-generation tools for email marketing. This tool helps users get more clicks and, as a result, drives revenue to their sales funnel. It helps segment emails with automation, develop quicker with generative AI, and optimize analytics and reports of the executed emails. Users can also send personalized emails for enhanced email marketing, attempting to track leads and convert them.

Key Features of Mailchimp

Some of the features of Mailchimp are given below:

Lead Generation ToolKey Features Pricing (Annually)

Mailchimp
  • Automation
  • Advanced Segmentation
  • Intuit Assist
  • Email Builder
  • Free – $0
  • Standard – $10.26/month
  • Premium – $205.19/month

20. ActiveCampaign

Active campaign home page

G2 Rating

There are 13,223 user reviews of ActiveCampaign on G2, with an average rating of 4.5/5.

About ActiveCampaign

ActiveCampaign is another email marketing tool that can help users automate their email lists and eliminate multiple unnecessary email-building tasks. It also provides cross-channel tools that lead to increased email open rates, clicks, and actions, so you can always capture the right leads. Marketing automation also makes room for more customer engagement since it facilitates a lot of manual email-building efforts and shows the audience the digital campaigns they want to see the most. 

Key Features of ActiveCampaign

Some of the features of ActiveCampaign are:

Lead Generation ToolKey FeaturesPricing (Annually)

ActiveCampaign
  • Email Designer
  • Deliverability
  • Generative AI
  • Drip Campaigns
  • Starter – $15/month
  • Plus – $49/month
  • Pro – $79/month
  • Enterprise – $145/month

21. Brevo

Brevo home page

G2 Rating

There are 1974 user reviews of Brevo on G2 with an average rating of 4.5/5.

About Brevo

Brevo is an email marketing tool that also offers email marketing services. It helps your product gain more traction through email, SMS, and WhatsApp. The simple drag-and-drop design helps the user save time and cost and focus on more important parts of their campaign. It also offers advanced segmentation and robust automation that facilitates the sales funnel. Hence, Brevo is an all-in-one platform that provides the best marketing and sales services through email, SMS, and more. 

Key Features of Brevo

Some of the top features of Brevo include:

Lead Generation ToolKey Features Pricing (Annually)

Brevo
  • Advanced Segmentation
  • Automated Campaigns
  • Statistics
  • Forms
  • Free – $0
  • Starter – $8.08/month
  • Business – $16.17/month
  • Enterprise – Custom Pricing

Marketing Automation tools

22. HubSpot Marketing

Hubspot marketing home page

G2 Rating

There are 11,011 user reviews of HubSpot Marketing on G2, with an average rating of 4.5/5.

About HubSpot Marketing

Similar to its sales counterpart, HubSpot Marketing is an all-in-one store for marketing automation tools. Its Smart CRM allows you to collect contacts and engage with other customers at the right place and at the right time. It also provides you with valuable insights and personalizations to make your offers seem relevant and attract quality leads who can easily convert. Automation and AI not only help save money but also time to manually devise a sales strategy. 

Key Features of HubSpot Marketing

Some highlighting features that HubSpot marketing offers are: 

Lead Generation ToolKey Features Pricing (Annually)

HubSpot Marketing
  • Forms
  • Campaign Management
  • Marketing Analytics
  • Ads Software
  • Advanced Marketing Report
  • Free Tools – $0
  • Marketing Hub Starter – $15/month
  • Starter Customer Platform – $15/month
  • Marketing Hub Professional – $800/month

23. Keap

Keap home page

G2 Rating

There are 1527 user reviews of Keap on G2 with an average rating of 4.1/5.

About Keap

Keap is a marketing automation platform that helps in lead generation and aids in not only accumulating contact and company data but also automating sales strategies. From email follow-ups to team management, Keap does everything that can facilitate an SDR’s burden. It also offers a landing page builder along with reporting tools that can help users track their progress through the sales funnel. These tools help in not just identifying the site visitors but also their intent. 

Key Features of Keap

Some of the features that Keap offers are: 

Lead Generation ToolKey Features Pricing (Annually)
Lead Generation ToolKey Features Pricing (Annually)

Keap
  • Automation Builder
  • Lead Management
  • CRM Integrations
  • Keap Business Line
  • Lead Capture
  • Ignite – $249/2 users/month
  • Grow – $329/3 users/month
  • Scale – $499/5 users/month

24. Constant Contact

Constant Contact home page

G2 Rating

There are 5791 reviews of Constant Contact on G2 with an average rating of 4.0/5.

About Constant Contact

Constant Contact is a multi-faceted tool that provides marketing automation, sales automation, and CRM integrations in a single place. It is generally used by small businesses looking to scale their venture. The omnichannel marketing automation helps users to sell their services through SMS, emails, and social media. From capturing leads to tracking and analyzing their activity, Constant Contact helps businesses do it all.

Key Features of Constant Contact

Some of the features of Constant Contact include:

Lead Generation ToolKey Features Pricing (Annually)
Lead Generation ToolKey Features Pricing (Annually)

Constant Contact
  • Built-in CRM
  • Pipeline Management
  • Analytics
  • List-building Tools
  • Lite- $12/month
  • Standard – $35/month
  • Premium – $80/month

25. Adobe Marketo Engage

Adobe marketo engage home page

G2 Rating

There are 2487 reviews of Adobe Marketo Engage on G2 with an average rating of 4.1/5.

About Adobe Marketo Engage

Adobe Marketo Engage is one of the tools of Adobe Experience Cloud that helps in building robust B2B marketing strategies that integrate sales and marketing. It can streamline and execute cross-channel campaigns acquiring and nurturing leads that ultimately lead to their expansion and retention. AI builds predictive sequences and segments that help in the automation of these strategies. Furthermore, lead nurturing is observed across all channels.

Key Features of Adobe Marketo Engage

Some of the features of Adobe Marketo Engage include:

Lead Generation ToolKey Features Pricing

Adobe Marketo Engage
  • Cross-channel Engagement
  • Sales Insight
  • Marketing Analytics
  • Content Personalization
Custom Pricing

Website Visitor Identification tools

26. Leadfeeder

Leadfeedar home page

G2 Rating

There are 710 reviews of Leedfeeder on G2 with an average rating of 4.3/5.

About Leedfeeder

Leadfeeder allows you to identify the visitor traffic and individually display the details of every company, organization, or individual clicking on your website. It also allows you to unravel the exact behavior of visitors on your website. Furthermore, it offers the same analysis as that of Google Analytics, helping users pinpoint the right leads that show conversion behaviors on the website. Filtering quality leads and eliminating unnecessary ones are a few sorting features that Leadfeeder offers to its users.

Key Features of Leadfeeder

Some of the key features of Leedfeeder include:

Lead Generation ToolKey Features Pricing (Annually)

Leadfeeder
  • Web Visitor Identification
  • Enhanced Analytics
  • Chat Personalization
  • Ad Campaign Enhancement
  • Free – $0
  • Paid – $99/month

27. SmartReach.io

G2 Rating:

There are 56 user reviews on G2 regarding RocketReach. It has a 4.6/5 rating as well.

About SmartReach

SmartReach.io‘s Lead Finder tool helps businesses efficiently discover and connect with potential prospects. With advanced filters like industry, job title, and location, users can generate highly targeted leads that align with their goals. This tool simplifies lead generation, allowing businesses to focus on high-quality prospects with higher conversion potential.

Key Features of SmartReach

Some of the top features provided by SmartReach are:

Lead Generation ToolKey Features Pricing (Annually)

Weblium
  • B2B lead finder
  • Advanced prospect filter
  • AI-powered cold outreach
  • Reach out to unlimited prospects per month
  • Email outreach basic – $29
  • Email outreach plus – $89
  • Sales Eng. basic – $39
  • Sales Eng plus – $99

28. Weblium

Weblium

G2 Rating:

There are 17 user reviews of Weblium on G2, with an average rating of 4.8/5.

About Weblium

Weblium is a modern website and landing page builder. It’s designed to help businesses and professionals create responsive websites without coding knowledge. With a large collection of website templates designed for various industries, Weblium makes it easy to launch a professional website in minutes. The landing page builder provides mobile optimization, fast loading, and advanced SEO settings to help you attract and convert visitors effortlessly.

Key Features of Weblium

Some of the key features of this tool include:

Lead Generation ToolKey Features Pricing (Annually)

Weblium
  • 300+ Website Templates
  • Team Collaboration
  • Built0In Integrations
  • Free – $0
  • Pro – $8.25/month

Eliminate 90% Of Your Work With Clodura.AI

Clodura.AI provides end-to-end solutions for SDRs and sales reps that not only get their work done efficiently but also eliminate 90% of their iterative tasks through sales automation and email marketing.

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Which B2B Lead Generation Tool is Best for Your Business?

Now that you understand the different kinds of tools that can help in lead generation and other aspects of sales processes, it is time to make a decision. However, there is no right choice. Small businesses might want high-end tools that provide multiple features at once but need help to afford them, so they opt for more affordable options.

One such affordable yet feature-rich option is Clodura.AI. The platform has features like org charts, call disposition, and active cadence that help users utilize them reasonably. Besides these features, it also has several upcoming enhancements:

  • LinkedIn Automation
  • Calling Integration
  • Task Creation
  • Meeting Integration

These are a few features that help users utilize Clodura.AI in ways that can facilitate a major part of their work. They help create tasks, schedule meetings, update contact information, and dial phone numbers that eliminate the need for a separate dialer. 

Why Consider B2B Lead Generation Tools?

According to SmallBizGenius, 80% of new leads are never converted into sales. This implies that there is a dire need for efficient tools that can help in increasing sales conversions. Key factors to consider:

  • Highly Scalable – It is important to pick a lead generation tool that can scale according to your business’s future requirements. 
  • Convenience – If a tool provides enough data to fit your business requirements but does not provide a seamless user experience, you don’t have to pick it regardless. However, convenience in using the tool must be your paramount priority.
  • Customizable Options – Since every business has a unique lead generation process, the tool must provide customized options tailored to the organization’s needs.
  • Affordable Pricing – Some businesses operate on a shoestring budget and prefer to buy affordable, budget-friendly software. This makes pricing the next priority for picking the right lead generation tool.
  • Data SecurityA safe and secure lead generation tool is a must since multiple threats, such as data phishing and cybersecurity issues, can infiltrate the tool and disrupt valuable data. 

Now that you understand the significance and factors to consider before picking the right B2B lead generation tool, let’s examine our strategy for approaching the different lead generation tools for your business.

Pick The Best Lead-Generation Tool to Boost Your Sales Revenue

Finding a lead generation tool for your business that accommodates every aspect of sales is difficult. However, the list above will help businesses understand the facets of sales and how efficient a specific tool might be. Different tools specialize in different fields, yet they are all efficient for lead generation.

Clodura.AI is an effective lead-generation tool with a 600M+ contact database and 120M direct dials. It not only helps in sales engagement but also has a free email verification tool that checks email addresses and ensures their deliverability. Furthermore, it includes buyer intent data and lead enrichment that can help in sales prospecting and engagement efficiently.

Frequently Asked Questions on B2B Lead Generation Tools

1. Is Apollo.io a good lead generation tool?

Apollo is not your reliable sidekick, regardless of affordable pricing options. The platform lacks deliverability and contact database accuracy. That’s where Clodura.AI swoops in, saving the day with seamless delivery and a richer database. 

2. Is lead generation software a marketing or sales tool?

Lead generation software can serve both sales and marketing purposes, depending on the department using it. The sales team utilizes lead generation to acquire outbound leads, while the marketing department uses it to generate inbound leads. Clodura.AI is sales-centric, however, users can also utilize it to generate inbound leads that help in upselling or cross-selling the products.

3. Which lead generation tool can provide automation and marketing at the same prices?

Clodura.AI is an all-in-one option for sales activities. It provides effective lead generation capabilities and highly efficient and streamlined sales automation tools that can facilitate the sales processes so users can focus on other important tasks. Lead enrichment and advanced filters are additional capabilities that help users find the right lead in a niche market.

4. Is free or paid lead generation software better?

Lead generation software comes in all shapes and sizes. Whether a company wants a free or paid tool depends on its requirements. A free tool is great for a small business that does not want to scale or expand anytime soon. On the other hand, a paid one suits a business prepared to spend money on effective lead generation. Clodura.AI provides both free and paid services on its lead generation, catering to all sizes of businesses.

Kapil Khangaonkar is Founder of Clodura.AI and Head of Sales. He has more than 17 years of experience in sales and marketing, having worked in various leadership roles for software companies. Kapil has developed an AI-powered sales data and engagement platform that does the major heavy-lifting to ensure sales professionals never miss any potential opportunities and generate more meetings. Kapil has helped countless businesses transform their sales strategies and achieve unprecedented success.

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