Generating and capturing leads is only an aspect of the sales process. Many times, leads might find your service or product interesting but are unsure if it is the right choice for them.
Your leads wonder, “Is this the right fit for me?” That’s where lead nurturing swoops in — guiding those unsure leads toward making a confident decision.
Let us take a look at the best lead nurturing software in this article and determine the one that suits your business the most
What is Lead Nurturing Software?
Building lasting relationships with leads and clients is all lead nurturing is about. Companies interact with their leads regularly through multiple lead nurturing strategies to engage them and make them feel interested.
Often integrated with CRMs or marketing automation tools, lead nurturing software guides prospects through every stage of their journey. It personalizes interactions, sends timely messages, and keeps your brand top of mind—making each lead feel like they’re getting the VIP treatment!
Overview of the Top 10 Lead Nurturing Software
Before we deconstruct all the lead nurturing tools and understand their features and benefits, let us look at an overview of these tools that can help in interacting with a lead, effortlessly.
| Lead Nurturing Software | Standout features | Starting Package Price (Monthly) |
|---|---|---|
 Clodura.AI |
| $39/month |
 ZoomInfo |
|
|
 Seamless.AI |
| Custom Pricing |
 Lusha |
| Custom Pricing |
 EngageBay |
| $14.99/month |
 Pipedrive |
| $12/month |
 AWeber |
| $15/month |
 ActiveCampaign |
| $15/month |
 Pipeline CRM |
| $29/month |
 HubSpot |
| $890/month |
The lead nurturing tools mentioned above help sales reps and marketing professionals retain leads conveniently. In the next section, we will explain how each tool provides features and benefits to its users.
Top 10 Lead Nurturing Software that Facilitates Client Interactions
The following lead nurturing software will help businesses find the right leads and keep them interested in their services/products.
1. Clodura.AI
Clodura.AI is an AI-powered B2B lead generation platform that not only captures leads but also amplifies lead nurturing efforts. It facilitates lead-generation methods as it is an all-in-one platform that caters to your lead-gen needs ranging from start (identification) to finish (execution).
With its AI-powered email marketing tools, it can also write automated emails with the help of an AI writer. What’s more, businesses can focus on lead nurturing with 46 million+ organizational charts and advanced email cadence capabilities. Hence, it is also a great sales engagement tool for users to leverage.
Another key feature of Clodura.AI is its free email and direct dial finder Chrome Extension, which can help in sales prospecting and engagement for the user. This extension is connected to the user’s LinkedIn account and accumulates data regarding a certain prospect’s profile.
Clodura.AI possesses a myriad of core features. Let us take a look at them in the table given below.
Key Features of Clodura.AI
- Huge Contact Directory – Clodura.AI is home to 600M+ contacts along with 120M+ direct dials that help the user pick a contact from a large pool of databases and engage them directly. The following video will help you how to find contacts in Clodura.AI.
- Organization Charts – The platform consists of 46M org charts that will help users figure out the key decision-makers of a company so they can target them easily.
- Advanced Filters – Clodura.AI offers 30+ advanced filters that can help users pinpoint the niche industry they are looking for based on the company size, location, and other preferences.
- Sales Triggers – These triggers help identify any unusual changes in the user’s online behavior and inform the sales team to engage them at the right time. Clodura.AI has 25+ sales triggers that can help users identify unusual lead patterns.
- CRM Integrations – Managing leads is easier than ever with Clodura.AI’s CRM integration. It provides 8+ CRM software that are integrated into the platform to import and manage data directly from it. The following video will help you how to set up Salesforce integration in the platform.
- Email Verification – Clodura.AI promises 95% data accuracy along with seamlessly free email verification that helps users find the right leads’ inboxes with ease.
Clodura.AI Pricing
Clodura.AI has a pocket-friendly pricing model that provides three different plans for both monthly and annual billing. The annual plan starts from the free forever plan at $0 to the prospect plan at $33, and summiting the prospect pro plan at $58.
The first model of the monthly plan is the same as above, while the rest has a prospect plan at $39 and a prospect pro plan at $69. Let us take a look at the table given below for a better understanding:
Clodura.AI is an AI-powered B2B lead generation platform that not only captures leads but also amplifies lead nurturing efforts. It facilitates lead-generation methods as it is an all-in-one platform that caters to your lead-gen needs ranging from start (identification) to finish (execution).
With its AI-powered email marketing tools, it can also write automated emails with the help of an AI writer. What’s more, businesses can focus on lead nurturing with 46 million+ organizational charts and advanced email cadence capabilities. Hence, it is also a great sales engagement tool for users to leverage.
Another key feature of Clodura.AI is its free email and direct dial finder Chrome Extension, which can help in sales prospecting and engagement for the user. This extension is connected to the user’s LinkedIn account and accumulates data regarding a certain prospect’s profile.
Clodura.AI possesses a myriad of core features. Let us take a look at them in the table given below.
Key Features of Clodura.AI
- Huge Contact Directory – Clodura.AI is home to 600M+ contacts along with 120M+ direct dials that help the user pick a contact from a large pool of databases and engage them directly. The following video will help you how to find contacts in Clodura.AI.
- Organization Charts – The platform consists of 46M org charts that will help users figure out the key decision-makers of a company so they can target them easily.
- Advanced Filters – Clodura.AI offers 30+ advanced filters that can help users pinpoint the niche industry they are looking for based on the company size, location, and other preferences.
- Sales Triggers – These triggers help identify any unusual changes in the user’s online behavior and inform the sales team to engage them at the right time. Clodura.AI has 25+ sales triggers that can help users identify unusual lead patterns.
- CRM Integrations – Managing leads is easier than ever with Clodura.AI’s CRM integration. It provides 8+ CRM software that are integrated into the platform to import and manage data directly from it. The following video will help you how to set up Salesforce integration in the platform.
- Email Verification – Clodura.AI promises 95% data accuracy along with seamlessly free email verification that helps users find the right leads’ inboxes with ease.
Clodura.AI Pricing
Clodura.AI has a pocket-friendly pricing model that provides three different plans for both monthly and annual billing. The annual plan starts from the free forever plan at $0 to the prospect plan at $33, and summiting the prospect pro plan at $58.
The first model of the monthly plan is the same as above, while the rest has a prospect plan at $39 and a prospect pro plan at $69. Let us take a look at the table given below for a better understanding:
| Plan | Prospect | Prospect Pro |
|---|---|---|
| Yearly | $33/month | $58/month |
| Monthly | $39/month | $69/month |
The user also gets two months free on the annual subscription. For more information check out the pricing page of Clodura.AI.
User Reviews on Clodura.AI
Clodura.AI has made its mark on users across the industries, and everyone has something good to say about the software.
Let us take a look at some of the reviews from G2:
The easy-to-use interface and simple lead acquisition of Clodura.AI is more than enough for sales reps. Its free and basic version provides enough data through LinkedIn which is convenient for sales reps to leverage in their strategies.
Andrés J G
Clodura.AI provides a seamless and large contact database that is mostly accurate and rarely provides unreliable information. With the right contact info, sales teams can target their audience conveniently.
Christien Janine C.Tired of Losing Leads who Visit Your Website?
With Clodura.AI make sure to never miss your chance to interact with a lead with its CRM and lead scoring software that ensures no leads slip through the cracks.
Book a Demo2. ZoomInfo
ZoomInfo is one of the best B2B lead generation tools and one of the largest databases in the world. There are many additional tools that it provides besides generating leads, like marketing automation and email marketing, to help users find the right contacts and engage them.
ZoomInfo also has competitive pricing plans which are generally meant for large businesses and enterprises that can afford them. Hence, a lot of small businesses are looking for ZoomInfo alternatives for affordable pricing. It also allows website visitor tracking and buyer intent to assign the leads to the right teams based on the funnel stage they are in.
Key Features of ZoomInfo
Let us take a look at the core features of ZoomInfo and analyze if it is the right product for your business.
- ZoomInfo Engage – This sales engagement feature allows users to connect with the right leads at the right time with the right messages.
- ZoomInfo WebSights – This website feature allows users to identify unknown website visitors and catch and close the key decision-makers from these visitors.
Besides ZoomInfo, Apollo.io provides the same features at more affordable rates. If you want to see how these platforms compare to each other, check out Apollo vs ZoomInfo for better understanding.
ZoomInfo Pricing
The pricing model of ZoomInfo is given below in detail, so let us take a look at it.
| Plan | Price |
|---|---|
| SalesOS Pro+ | $7000/year |
| SalesOS Advanced+ | $12000/year |
| SalesOS Elite+ | $15000/year |
ZoomInfo only entails three plans every year – $7000, $12000, and $15000 for businesses and enterprises. Custom pricing is also available for users if they can contact them to get a quote. For more details, you can check out ZoomInfo pricing for better understanding.
User Reviews on ZoomInfo
ZoomInfo is quite popular on G2 with a rating of 4.4/5 stars amongst the community with its sales and marketing features.
3. Seamless.AI
Seamless.AI is also one of the best lead-generation software for B2B companies. In terms of lead nurturing, this software offers you the best-in-class services through its short sales process, better pipeline management, and high deal closure efficiency.
Seamless.AI also offers multiple benefits like sales prospecting, sales intelligence, and lead scoring to help the sales team prioritize their target leads and engage them with buyer intent strategies. There have been complaints from users on G2 about the reliability of its contact database which is why Seamless.AI competitors have been leveraging this issue.
Key Features of Seamless.AI
Let us take a look at the core features of Seamless.AI to figure out how prospects can benefit from this platform.
- CRM Integrations – Seamless.AI provides multiple customer relationship management integrations that help to nurture leads by importing data from different tools to their platform.
- Buyer Intent Data – This feature helps users target the leads that are ready to buy. The data shows their behavior and engagement with the different resources on the website that make them sales-qualified.
With the pricing aside, there is not much difference between Seamless.AI and ZoomInfo. To understand them better, check out Seamless.AI vs ZoomInfo.
Seamless.AI Pricing
The pricing model for Seamless.AI is given in the following table:
| Plan | Pricing |
|---|---|
| Free | Custom |
| Basic | $1764/year |
| Pro | Custom |
| Enterprise | Custom |
Seamless.AI pricing model differs based on the customer’s requirements so you need to call the sales team and get a quote. For further details, you can check out Seamless.AI pricing.
User Reviews on Seamless.AI
Seamless.AI is quite popular on G2 with a user rating of 4.3/5 stars due to its features like pitch intelligence and CRM integrations.
4. Lusha
Lusha is another one of the best lead generation software that gathers its data from crowdsourcing. It’s API enrichment and lead prospecting can help users to target the right leads and improve the data based on their behavior.
Lusha also has other benefits associated with it. For both sales and marketing teams, Lusha is a lead nurturing tool that helps in engaging customer interactions through a short sales process.
However, their data accuracy can be unreliable at times which is why looking for Lusha alternatives is not a bad decision to make.
Key Features of Lusha
Let us take a look at the key features of Lusha and see what makes the platform unique.
- Lusha Engage – This feature helps in email sequencing and automation that users can perform directly from the Lusha platform.
- Buyer Intelligence – This feature helps lead nurturing efforts by identifying the buying signals of their prospect and acting on them.
We have also covered the differences between Lusha vs ZoomInfo since both these platforms do much more than just lead nurturing.
Lusha Pricing
The following table shows the different pricing plans of Lusha based on the users’ different needs.
| Plan | Pricing |
|---|---|
| Free | $0/month |
| Pro | $36/month/user |
| Premium | $59/month/user |
| Scale | Custom |
For a better understanding of the pricing model, check out Lusha pricing for feature comparison in each of the plans.
User Reviews on Lusha
Due to its features like Lusha Engage and Buyer Intelligence, Lusha has 4.3/5 stars on G2 from multiple users.
5. EngageBay
EngageBay is built for marketing and sales activities as it is a designated CRM software. This tool is designed for small businesses and startups helping in recruiting, employing, and nurturing site visitors into permanent website customers.
Leads are gathered through lead generation forms, pop-up advertising, and engaging landing pages. With marketing automation features, this tool can help users to automate their sales funnel.
Key Features of EngageBay
Let us take a look at a few features of EngageBay and determine the USPs of the platform.
- Marketing Automation – Users can eliminate superfluous and iterative tasks by automating campaigns with a multi-channel outreach.
- Web Form Builder – The drag-and-drop feature of their web form builder helps in facilitating web form creation. This also makes lead nurturing easier than usual.
EngageBay Pricing
The following table will give us a general overview of the pricing model of EngageBay.
| Plan | Pricing (Yearly) | Pricing (Monthly) |
|---|---|---|
| Free | $0/user/month | $0/user/month |
| Basic | $13.79/user/month | $14.99/user/month |
| Growth | $59.79/user/month | $64.99/user/month |
| Pro | $119.39/user/month | $119.99/user/month |
User Reviews on EngageBay
Due to features like marketing automation and landing page builder, Engagebay is rated 4.6/5 stars on G2 by different companies and users.
Struggling to Manually Nurture Leads?
Clodura.AI provides both sales and marketing automation that helps in creating email campaigns and automating them to trigger the lead’s inbox.
Book A Demo6. Pipedrive
Pipedrive is a sales CRM and pipeline management software that helps users manage sales pipelines and monitor deal tracking. Sales automation is made easy through Pipedrive with its intuitive interface and customizable features.
The visible pipeline displayed an overview of the deals making sure the sales team follows up timely on them. Productivity and communication can be enhanced through its email integration and task management tools.
Key Features of Pipepdrive
Let us take a look at a few features of Pipedrive and what makes it stand apart from its competitors.
- Email Integration – Pipeline integrates with many famous email providers like Mailchimp and Slack enabling users to sync emails and never miss out on their lead nurturing campaigns.
- Pipedrive AI – Pipedrive AI utilizes AI lead-generation strategies in its CRM software to eliminate redundant tasks, simplify interaction, and close more sales.
Pipedrive Pricing
The following table will provide enough data about the pricing model of Pipedrive.
| Plan | Pricing (Yearly) | Pricing (Monthly) |
|---|---|---|
| Essential | $12/month/user | $14/month/user |
| Advanced | $24/month/user | $29/month/user |
| Professional | $49/month/user | $59/month/user |
| Power | $59/month/user | $69/month/user |
| Enterprise | $79/month/user | $99/month/user |
User Reviews on Pipedrive
With features like Pipedrive AI and Internal Chat integration, Pipedrive is rated 4.3/5 stars on G2 from multiple users.
7. AWeber
AWeber is an email marketing platform that helps businesses develop, manage, and monitor automated email campaigns. Such a feature helps in building trust and rapport with a prospect through targeted email communications.
Automated email sequences are used for lead nurturing by providing valuable content, educational resources, and personalized messages.
Key Features of AWeber
Let us take a look at a few features of AWeber and see why it is one of the best lead nurturing software.
- Curate App – AWeber’s mobile Curate app allows users to instantly send newsletters from their mobile devices which makes it portable for mobile users to access the platform.
- Atom App – This is AWeber’s mobile app for creating sign-up forms that allow companies to acquire information on leads in person.
AWeber Pricing
The table given below provides a nice representation of the pricing model of AWeber.
| Plan | Pricing (Monthly) | Pricing (Yearly) |
|---|---|---|
| Free | $0/month | $0/month |
| Lite | $15/month | $12.50/month |
| Plus | $30/month | $20/month |
| Unlimited | $899/month | $899/month |
User Reviews on AWeber
AWeber is famous on G2 with a user rating of 4.2/5 stars with features like email split testing and smart campaigns.
8. ActiveCampaign
ActiveCampaign is a lead nurturing email marketing software that also provides marketing automation in the same platform. Using free templates and segmentation, businesses can run efficient campaigns that automated email campaigns to nurture leads.
With a built-in A/B testing feature, users can see for themselves the strategies that are working for them. Hence, for companies that nurture leads greatly through emails, ActiveCampaign is the right choice.
Key Features of ActiveCampaign
Let us take a look at a few ActiveCampaign features to see why it is one of the best lead-nurturing software.
- Email Marketing Automation – This feature allows users to design and send targeted email nurturing campaigns for effective lead nurturing.
- Landing Page and Form Creation – ActiveCampaign allows users to build their own landing pages and forms that are pre-designed and free to use.
ActiveCampaign Pricing
The table below provides a great overview of the ActiveCampaign pricing model.
| Plan | Pricing |
|---|---|
| Starter | $15/month |
| Plus | $49/month |
| Pro | $79/month |
| Enterprise | $145/month |
User Reviews on ActiveCampaign
Features like landing page builder and email marketing automation have made this platform famous on G2 with 4.5/5 stars.
9. Pipeline CRM
Pipeline CRM is a sales pipeline management software. It can transform leads into customers quite quickly. The sales-driven interface keeps reps informed about goals and notifications.
Pipeline CRM was designed to increase the sales pipeline of companies and nurture leads easily and conveniently.
Key Features of Pipeline CRM
Let us take a look at a few features of Pipeline CRM and what makes it so special as a lead nurturing software.
- Automated Sales Tracking – This feature allows users to automate sales tracking. This reduces the extra administrative work involved in sales processes that lets sales teams to focus more on selling.
- Deal Tracking – The deal tracking feature monitors the progress of deals from start to finish, offering updates on each task and associated communication.
Pipeline CRM Pricing
The table given below will provide a holistic view of the pricing model of Pipeline CRM.
| Plan | Pricing (Monthly) | Pricing (Yearly) |
|---|---|---|
| Start | $29/month | $25/month |
| Develop | $39/month | $33/month |
| Grow | $59/month | $49/month |
| Enterprise | Custom | Custom |
User Reviews on Pipeline CRM
Features like deal tracking and automated sales tracking have established Pipeline CRM on G2 with a rating of 4.4/5 stars.
10. HubSpot
Lead nurturing is more than just interaction with leads. This is why HubSpot, being a CRM software, provides additional tools that can help users accomplish many tasks at a time. It also helps in monitoring the sales funnel to nurture leads better.
HubSpot is a three-in-one solution for your CRM, sales, and marketing needs. Combining all three is how sales reps and marketing professionals manage to build an effective sales process. Drip campaigns and marketing automation are a few benefits that users can leverage through HubSpot.
Key Features of HubSpot
Let us take a look at the key features of HubSpot to determine if it fits your business needs.
- Marketing Automation – The marketing automation feature of HubSpot allows users to set up difficult, multi-stage workflows that can nurture leads conveniently over time.
- CRM Integration – The CRM software of HubSpot is integrated with all of the tools it offers providing a holistic view of its lead engagements.
HubSpot Pricing
The HubSpot pricing model is described below. Let us take a look to understand better.
| Plan | Marketing Hub | Sales Hub |
|---|---|---|
| Professional | $890/month (3 seats) | $100/month/seat |
| Enterprise | $3600/month (5 seats) | $150/month/seat |
User Reviews on HubSpot
HubSpot has been appreciated on review websites like G2 with a rating of 4.4/5 stars for its sales and marketing hub products.
Gathering Data and Leads has Never Been Easier
Clodura.AI helps accumulate data about leads and enrich it through multiple data enrichment features, such as CSV, API, and more.
Book A DemoWhy is Lead Nurturing Software Important for Businesses?
Ever felt like you’re playing a game of hide and seek with your leads? Lead nurturing software is your secret weapon to keep them engaged and active!
Here is why it is it important for business:
- Keeps Leads Engaged: Prevents potential customers from losing interest or going cold.
- Identifies Genuine Leads: Helps differentiate between truly uninterested leads and those who are simply undecided.
- Builds Trust: Uses valuable content to create a relationship and build credibility.
- Accelerates Conversions: Moves leads down the sales funnel faster.
- Maximizes ROI: Improves conversion rates and boosts return on investment.
Which Lead Nurturing Software Can Bring You the Best Results?
By now, you must have a general idea of what lead nurturing is and how lead nurturing software can facilitate the retention of leads. However, which software can be the best for your business?
Each software has its strengths, but Clodura.AI stands out with its AI-driven lead intelligence, automated multi-channel outreach, and real-time insights, allowing you to connect with the most relevant prospects efficiently.
Before making your decision, make sure to check if the software’s approach aligns with your business goals and needs. This is how you can ensure that the lead nurturing tool is right for you or not.
Frequently Asked Questions Based on Lead Nurturing Software
1. What is the difference between lead nurturing and lead generation?
Lead generation helps sales teams increase their pipeline with new leads and acquire better prospects for their funnel. Lead nurturing, on the other hand, is done when leads cannot figure out if they want to make a purchase or not. Lead nurturing helps in retaining these leads by engaging them with valuable content.
2. What is the goal of lead nurturing?
The first and foremost goal of lead nurturing is to guide leads through the sales funnel from the beginning where the prospect initiates action on the product to the last stage when he finally decides to make the purchase.
3. How can Clodura.AI help in identifying the best leads for nurturing?
Clodura.AI does lead scoring efficiently which helps in determining the leads that are more interested in buying your product. It also has buyer intent signals that help users to focus only on the leads that have engaged more with your website than the others. The automated workflows that trigger email campaigns also help in nurturing leads by communicating with them more efficiently than if it were manual.
4. Can Clodura.AI integrate with a CRM system?
Yes, Clodura.AI provides 8+ CRM integrations that help in nurturing leads conveniently. This software can import high-quality data directly from the designated tool and display the info on the Clodura.AI platform itself. This is because the user can avoid going through the hassle of skipping between tools and viewing all the information in a single place allowing him to nurture leads better.
by Divyaprasad Pande
Published on: November 13, 2024 |
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