With a growing user database, sales and marketing teams find it very hard to connect with the right decision-makers who can drive business growth. Incomplete data, outdated contact information, and time-consuming manual research are some major causes of this occurrence. This affects the overall efficiency and leads to missed opportunities and a low ROI on sales efforts, affecting the company’s profitability and success.
This is where tools with advanced sales intelligence capabilities come into the picture. Platforms like Lusha vs ZoomInfo are lead generation and customer relationship management pioneers. However, given their differences in capabilities, one may struggle to pick the best platform. If you’re also looking for the same, then this guide can help indefinitely.
Apart from discussing the strengths and weaknesses of Lusha vs ZoomInfo, we’ve compared Clodura.AI for a comprehensive analysis. It is yet another powerful AI-driven lead generation software, that can easily empower your business to build targeted leads, personalized outreach, and close deals faster. Let’s get started with a detailed comparison of Lusha, ZoomInfo, and Clodura.AI, to help you choose the best sales intelligence software for your business.
What is Lusha Used For?
Lusha is one of the most prominent data providers in the market. By providing effective sales leads with reliable contact details and intent data, this tool has gained a lot of popularity. With effective methods like direct dials and email outreach, this tool has become very valuable for sales teams.
Moreover, Lusha has the capability to easily enrich the existing databases of businesses with verified data and enhance their outreach efforts. The robust enrichment capabilities of the tool further make it simple for sales and marketing professionals to gain target-specific and personalized leads.
However, with limited data coverage and no dynamic search intent, Lusha is not sufficient to meet market trends. As a result, it fails to provide data coverage capabilities that are required to meet the market trends. Moreover, the inability of the tool to provide real-time updates and predictive analytics tends to affect the overall outreach campaign.
Check out a comprehensive analysis of Lusha alternatives to make an informed decision.
What is ZoomInfo Used For?
ZoomInfo is a comprehensive sales tool that provides pretty decent data quality. From company profiles, and contact information to market insights, this sales prospecting tool provides all kinds of features necessary to scale your business. It helps you identify and connect with potential customers to drive more effective sales.
This tool also boasts a few advanced features like providing real-time updates about the changes occurring in the targeted accounts. The Chrome extension further makes it easier to extract information from desired accounts. As a result, the sales team can stay ahead of the curve with accurate intent data and enhance their prospecting efforts.
While this tool offers some amazing features, there are a few drawbacks as well. One major negative aspect of ZoomInfo sales is its price. This tool boasts a costly enterprise plan at $15,000, which is way too high compared to other tools in the market. As a result, small businesses and startups don’t usually opt for ZoomInfo.
Here is our detailed analysis of ZoomInfo competitors.
Best Suitable For
Here’s a quick comparison of how compatible your businesses are with these sales intelligence tools. This brief overview will help you make an optimal decision and proceed accordingly based on your team’s capacity.
 Lusha Starts at $7000 |  ZoomInfo Starts at $7000 |  Clodura.AI Starts at $33 (Free Version Available) |
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Lusha boasts an intuitive interface with simple and straightforward functionality. Even those with no experience can access this sales intelligence software without any hassle. The setup process further enables users to integrate this tool with CRM and start leveraging its capabilities immediately.
ZoomInfo, on the other hand, is particularly popular for its comprehensive data and analytics. Regarding usability, it has a learning curve and may take some time to get used to. Furthermore, it is more challenging to set up than other tools but the process is manageable. There are supportive guides and customer support for assistance if necessary.
Thankfully, Clodura.AI is the ultimate solution equipped with dynamic search intent capabilities and can easily predict customer needs at a very low price. It helps businesses analyze their potential customers’ behavior patterns and act accordingly. Best of all, the tool is extremely easy to use and never compromises with the data quality.
We’ve further analyzed the capabilities of these tools based on user reviews from G2. Let’s have a quick peek.
| Aspects | Lusha | ZoomInfo | Clodura.AI |
|---|---|---|---|
| Number of Reviews | 1,458 | 8,301 | 244 |
| Overall Rating | 4.3/5 | 4.4/5 | 4.6/5 |
| Ease of Use | 9.3/10 | 8.8/10 | 9.0/10 |
| Quality of Support | 8.1/10 | 8.6/10 | 9.2/10 |
| Ease of Setup | 9.0/10 | 8.7/10 | 8.7/10 |
Quick Comparison – Lusha vs ZoomInfo
Affordability and a user-friendly interface are the main USPs of Lusha. At a competitive price, it primarily focuses on providing contact data, company data, and location data. Comparatively, ZoomInfo is a bit expensive because of its data-centric approach for big enterprises.
Lusha is highly inclined towards providing information with the best data quality. The CRM integrations of the tool also help with this agenda. Alternatively, the standout feature of ZoomInfo is its comprehensive approach to offering a more in-depth market intelligence report.
And then there’s Clodura.AI, which is the perfect blend of both tools. It provides access to over 600 million contacts, 120 million direct dials, 46 Million+ organizational charts, and a free email address verification tool. The data bank of Clodura.AI is bigger than ZoomInfo, which is more affordable than Lusha.
Here’s a tabular comparison of all the tools, highlighting their major capabilities.
| Key Highlights | Lusha | ZoomInfo | Clodura.AI |
|---|---|---|---|
| Contact Information | Accurate & reliable | Comprehensive & up-to-date | Accurate, dynamic search intent & reliable |
| Company Profile | Basic | Extensive | Detailed and Extensive |
| Data Enrichment | Yes | Yes | Yes |
| CRM Integration | Yes | Yes | Yes |
| Real-Time Update | Basic | Good | Advanced |
| Customer Support | Average | Average | Best |
Reviews of Lusha and ZoomInfo
To make the decision simpler for you, we have listed both positive and negative reviews shared by actual users in G2.
User Reviews of Lusha
Positive
Lusha is very easy to use. Apart from providing a wide range of features, it allows users to customize their needs with the help of an accurate filter.
(4.5/5 Stars) (Inside Sales Representative)
The tool is very convenient and quick. With an in-built browser extension, it allows users to extract information from any profile. The implementation and integration of this tool is also good.
Oriana V.(5/5 Stars)
Negative
My main concern with this tool is accuracy. Regardless of the accessibility, it is not as accurate as other tools in the market.
Rachel R.(3/5 Stars) (Strategic Accounts)
Accuracy is an integral part of sales prospecting, which sadly Lusha could not achieve in my case. The data I found in Lusha turned out to be inaccurate mostly, which was a major dissatisfaction for me as a user.
Suravi D.(3/5 Stars) (Inside Sales Lead)
User Reviews of ZoomInfo
Positive
I find ZoomInfo Sales significantly easier to use than any other tools I’ve used in the past. The data library of ZoomInfo gives me everything required in one place to perfect my research sheet.
Christopher B.(5/5 Stars) (Sales Account Executive)
ZoomInfo Sales has been helping me fill in missing information from leads we collected at tradeshows, and it’s also helped narrow down our ideal client profile.
Brandi S.(4.5/5 Stars) (Marketing Coordinator)
Negative
I have encountered geographical bias with ZoomInfo sales. This severely undermines the platform’s utility for businesses primarily operating in the UK, making it less effective for targeted outreach in this region.
Eivas M.(1.5/5 Stars) (Pre-Contracts Manager)
The amount of data is hard to manage at first. Moreover, at times, it takes way too long to update the data.
Nick G.(1.5/5 Stars)
User Reviews of Clodura.AI
Positive
With Clodura.AI, I can say goodbye to long, drawn-out sales cycles and hello to more closed deals in record time. This sales intelligence space platform helps to discover accurate intent signals.
Abdulrafiu A.(5/5 Stars) (Digital Marketing Strategist & Marketing Manager)
It’s not always easy to get the lead’s information. I am surprised by how smoothly Clodura.AI manages my entire research and marketing analysis. I use it as an alternative to other sources, such as LinkedIn Sales Navigator.
Andrés J G.(5/5 Stars) (Director and Head Consultant in Innovation)
Being a small business, I appreciate the fact that it features a broad spectrum of UK contact data right from its web platform. Moreover, its ability to integrate with a CRM is simply perfect according to my needs.
Fraser C.(4.5/5 Stars) (Small Business Owner)
Negative
Clodura.AI provides good filters to narrow down your search and target only relevant people. However, I prefer if they improve their support for all regions, so I can target sales around the world. Overall, it is a great tool.
Rayan S.(4/5 Stars) (Account Manager)
Pricing – Lusha vs ZoomInfo
The pricing structure of Lusha caters to both big and small businesses. However, the featured plans are only accessible by one user. As a result, startups or small sales teams need to fulfill their requirements from one account.
Alternatively, ZoomInfo pricing only focuses on large-scale companies. By providing access to a large database and helping with in-depth market intelligence, this tool helps with organizing and building effective marketing strategies.
And then there’s Clodura.AI, one of the best sales intelligence platforms. This can single handedly take care of your sales team’s needs and provide you with the best quality contact data. All this at a very affordable price with no restrictions.
Here’s a detailed breakdown of the pricing plans and features offered by these tools. You can weigh the cost against the value provided by each platform’s capabilities to determine the best fit for their needs.
| Platforms | Plan Name | Yearly Cost (USD) | Features Included |
|---|---|---|---|
Lusha | Free Plan | $0 | Cell phone numbers, Landline phone numbers, Email sequences automation, and Bulk show |
| Pro | $36/month | Extension bulk show, CSV Enrichment, Job change alerts (2 alerts), and List exports | |
| Premium | $59/month | CSV Enrichment, Job change alerts (5 alerts), Team management, and 22% off per phone credit | |
| Scale | Custom Plan | Intent signals, Intent filter, CRM Enrichment, API (Person, Company), SSO, and Advanced Customer Support | |
ZoomInfo | SalesOS Pro+ | $7000 | Basic Contact and Company Information, Limited Searches, and Mobile App |
| SalesOS Advanced+ | $12000 | Detailed Company Profiles, Advanced Search Filters, CRM Integration, and Market Insights | |
| SalesOS Elite+ | $15000 | Full Data Access, Predictive Analytics, Personalized Support, Extensive Integration Options, and Robust Analytics | |
Clodura | Free Plan | $0 | Unlimited Email Credits, Basic Search, Chrome Extension, and Basic Analytics |
| Prospect | $33/month | Advanced Search, Buying Intent, Search Saved, Upload CSV, and Integrate CRM | |
| Prospect Pro | $58/month | Cadence Analytics, All Email Service Provider Integration, CSV Enrichment, Team Features, and Team Dashboard |
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Start Your Free TrialComparing Core Features: Lusha vs ZoomInfo
Based on our discussion, let’s quickly compare the core features of all the tools to determine the level of excellence they provide.
| Features | Lusha | ZoomInfo | Clodura.AI |
|---|---|---|---|
| Detailed Company Profiles | Yes | Yes | Yes |
| CRM Integration | Yes | Yes | Yes |
| Real-Time Updates | No | Yes | Yes |
| Intent Data | No | Yes | Yes |
| Market Insights | No | Yes | Yes |
| Browser Extension | Yes | Yes | Yes |
| Lead Scoring | No | No | Yes |
| Sales Intelligence Reports | No | No | Yes |
| Predictive Analytics | No | No | Yes |
| Automated Workflows | No | Yes | Yes |
| Data Accuracy | Good | Better | Excellent |
| Multi-Channel Outreach | No | Yes | Yes |
| Search & Filtering | Basic | Intermediate | Advanced |
| Customer Support | Good | Good | Excellent |
Make the Ultimate Choice for Your Business
Both Lusha and ZoomInfo offer amazing features for B2B sales intelligence but are prone to some shortcomings. Where Lusha lacks providing real-time updates, the extensive database of ZoomInfo can be overwhelming for any sales team. Moreover, Lusha also fails to provide accurate intent data and ZoomInfo comes at a very premium price. So, what’s the solution?
With the help of Clodura.AI, you can streamline your business’s prospecting tasks without breaking the bank. Additionally, with seamless integrations of popular CRMs like Salesforce and Hubspot, Clodura.AI will help you excel in your email outreach, with an impressive average open rate exceeding 42%. This tool will help you lay your hands on all kinds of data types, along with the desired mobile numbers. In simple terms, Clodura.AI is suitable for every business model and can aid in elevating their sales intelligence.
Frequently Asked Questions on Lusha vs ZoomInfo
When it comes to data accuracy, both Lusha and ZoomInfo rely on traditional verification methods. As a result, these tools take a while to update the latest information, causing a time lag. Meanwhile, Clodura.AI focuses on industry-specific validation and leverages real-time data sources to ensure information is accurate and effective for sales outreach. As a result, it provides high-quality data that is effective for lead capture.
Yes, Clodura.AI goes beyond traditional lead generation. The AI-powered features of this tool provide buyer intent like no other software in the market. Clodura.AI analyzes a prospect’s online behavior and industry trends to provide insights into how to best engage with them for maximum impact. The real-time triggers further inform you about when to reach out to the most receptive audience.
No. Lusha offers a user-friendly interface and is more suitable for basic contact discovery needs. Clodura.AI, on the other hand, boasts a very easy-to-use interface with access to a 600 million contact database and AI-driven prospecting tools to get your business flying.
The customer support of Lusha and ZoomInfo is pretty average. Moreover, customer support also varies according to the plan you’ve subscribed to. You can consider the features provided by every plan to determine the level of support included. On the other hand, Clodura.AI offers comprehensive support options, including tutorials, knowledge bases, and responsive customer representatives, to ensure you get the most out of the platform.
by Kapil Khangaonkar
Published on: July 31, 2024 |
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